Prachi Patel

    Advertising -  The world that Proliferates On Persuasion . I grew up studying in a private school in my area which had appointed  a 60 year old principle Dr Salma Paleja - a Doctor of Philosophy in Marketing who taught my class  pre- economics and the basics of economics in grade 10 th back in 2016 . During one of her lectures in which the topic of discussion was how advertising influences the choices of the customers , Dr Paleja quoted a strong statement which I still remember clearly after all these years " In the world of advertising it is important to express - express the ideas , innovations , feelings - express it all, as this expression leaves a deep impression on the viewer and they connect - connect immediately though being a lot away from the reality , the expression that leads to impression , has the potential to create customers even from continents away " This thoughts of her still echo in my ears when I sit to think and pen down about the mo...

In accordance with the Ted talk presented by Miss Amy Cuddy 0n "How non verbal gestures impact our own thought processes  "  , each of us would not be able to deny the observed yet not really recognized fact that the non verbal gestures plays a evident role in our  lives  as it does not only impact ones self presentation in the eyes of the of the world , but it also does control how we feel and think about our own self .   This undoubtedly  impacts the way we evaluate  and attract objects , situations  and people "we think " we deserve . Our self evaluation of ourselves as " capable or incapable " , " Worthy or non- worthy " , " smart or not really a bright star ", " deserving or undeserving " , " powerful or powerless "wise or maybe an average thinker " at a higher level decides on what we choose for ourselves in the form of what we call it our " decisions ", which are purely based and biased mostly  ...