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Showing posts from May, 2020
    Advertising -  The world that Proliferates On Persuasion . I grew up studying in a private school in my area which had appointed  a 60 year old principle Dr Salma Paleja - a Doctor of Philosophy in Marketing who taught my class  pre- economics and the basics of economics in grade 10 th back in 2016 . During one of her lectures in which the topic of discussion was how advertising influences the choices of the customers , Dr Paleja quoted a strong statement which I still remember clearly after all these years " In the world of advertising it is important to express - express the ideas , innovations , feelings - express it all, as this expression leaves a deep impression on the viewer and they connect - connect immediately though being a lot away from the reality , the expression that leads to impression , has the potential to create customers even from continents away " This thoughts of her still echo in my ears when I sit to think and pen down about the most persuasive

The NON VERBAL Idea Of the Self

In accordance with the Ted talk presented by Miss Amy Cuddy 0n "How non verbal gestures impact our own thought processes  "  , each of us would not be able to deny the observed yet not really recognized fact that the non verbal gestures plays a evident role in our  lives  as it does not only impact ones self presentation in the eyes of the of the world , but it also does control how we feel and think about our own self .   This undoubtedly  impacts the way we evaluate  and attract objects , situations  and people "we think " we deserve . Our self evaluation of ourselves as " capable or incapable " , " Worthy or non- worthy " , " smart or not really a bright star ", " deserving or undeserving " , " powerful or powerless "wise or maybe an average thinker " at a higher level decides on what we choose for ourselves in the form of what we call it our " decisions ", which are purely based and biased mostly